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Valet Service

Bible briefing · vendor shortlist coming

Valet service is the parking-attendant operation hotels, restaurants, and venues hire for guest parking handoff at $25-75 per car plus attendant labor and $1M+ COI. NYC operators book LAZ (awarded the Edison ParkFast contract December 1 2025), Icon Parking (acquired Hudson Valley Parking Trust + Broe Group July 22 2024), and GKL — DCWP licensing requires a $300K minimum bond (require $1M+ in vendor SOW), and 2026 valet-tech leaders are Parkable, Passenger Valet, PUR, O-Valet, and ParkHub.

Buyer's guide

How to spec NYC valet services

Valet service is the line every NYC restaurant + hotel + private-event uses for guest arrival logistics. NYC valet market consolidated post-LAZ-Edison-acquisition (Dec 1 2025) and Icon Parking expansion (Hudson Valley + Broe Group acq July 2024). NYC DCWP licensing + bond requirements are the binding constraint.

Brand short list. NYC valet market: LAZ Parking (acquired Edison Parking Dec 1 2025 · NYC market expansion) + Icon Parking (acq Hudson Valley + Broe Jul 2024 · Quik Park consolidated) + Parkable + Passenger Valet + PUR + O-Valet + ParkHub (2026 valet-tech leaders).

NYC-specific traps: NYC DCWP min bond ONLY $300K GKL (require $1M+ in vendor SOW). DCWP fees 5-25 cars $300 / 101+ cars $600/2yr. Tech-augmented (Parkable / Passenger Valet / PUR / O-Valet / ParkHub) 2026 leaders enabling self-parking + retrieval-app workflow.

Vendors profiled below
  • LAZ ParkingNYC valet market expansion post-Edison acquisition.

Types — see what they actually look like

1 types
Black sedan curbside
🚗Restaurant + hotel valetValet
Black sedan curbside
Valet curbside arrival · destination hotel + restaurantLAZ Parking · Icon Parking$25-$45/car

Restaurant + hotel valet

50-300+ guest event

Restaurant front + hotel arrival valet service. NYC DCWP-licensed.

Price
$25-$45/car + service charge
Best for
Every NYC restaurant + hotel + private-event arrival.
2 variants in the wild
Top brands
LAZ ParkingIcon ParkingParkablePassenger Valet

By venue type — recommended setup

VenueRecommended setupCost
Restaurant valet (150 guests)LAZ / Icon · 4-hr restaurant front-door valet$1.2K-$3K/event
Sourced from operator interviews + valet-service benchmarks 2025-26.

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Vendor shortlist coming.

We have an audited bible for valet service on file, but the public vendor shortlist isn’t live yet. Download Nightrush — we’ll match you to the right valet service vendors directly inside the app.

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