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Spokesperson & Media Trainer
A spokesperson is an individual — celebrity chef, hotelier, public figure — who lends name, face, voice, and credibility to a hospitality brand for compensation. A media trainer is the coach who prepares the executive chef or GM for the local news segment, the trade-press interview, the post-incident press conference, or the on-camera CNBC business hit. NYC project fees run $5K–$15K for a half-day media-training session and $25K–$250K+ per year for ongoing spokesperson retainer (depending on the name and the deliverables).
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