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Social Media Manager
A hospitality social media manager translates the physical, sensory experience of a restaurant, bar, hotel, or nightclub into platform-native content that reaches the right diner, drinker, or traveler and moves them toward a reservation, room booking, bottle-service inquiry, or ticket purchase. The role sits between marketing, brand, PR, and ops — and in hospitality it is unusually hands-on (the SMM is often standing in the kitchen pass at 5:45pm shooting the night's first plate). NYC monthly retainers run $1,500–$5,000 for solo and $5K–$15K for full agency.
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