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PPC & Paid Media
PPC and paid media is the most compressible line on a hospitality marketing P&L — turn it on at noon, off at midnight, and tie every dollar to a reservation, a room night, a delivery ticket, or a banquet inquiry. The discipline splits into paid search (Google Ads, Bing, Google LSA) and paid social (Meta, TikTok, YouTube, increasingly LinkedIn for corporate events). NYC restaurant CPCs run $2.50–$3.50 for branded terms and $5–$12 for category terms; Hotels see CPCs of $8–$30 on OTA bid-defense. Hire an agency that knows the hospitality conversion path, not a generalist.
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Vendor shortlist coming.
We have an audited bible for ppc & paid media on file, but the public vendor shortlist isn’t live yet. Download Nightrush — we’ll match you to the right ppc & paid media vendors directly inside the app.
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