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Intellectual Property Attorney
An intellectual property attorney handles the trademark filings on the restaurant name, the logo, and the cocktail list (USPTO Class 43); the copyright registration on menu illustrations and brand photography; the licensing deals when a chef sells a sauce line; and the cease-and-desist letters when a competitor in another city opens with a confusingly similar name. Hourly rates run $600–$700 at NYC boutique IP firms. Most operators only need an IP lawyer at three moments — naming the venue, expanding to a second location, and licensing the brand.
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