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Hotel Consultant
A hotel consultant is the strategic advisor on the full lifecycle of a lodging asset — feasibility, underwriting, brand selection, management-company selection, opening, asset management, repositioning/PIP, and disposition. They operate at the ownership and capital-stack altitude rather than running day-to-day operations. The big firms (HVS, CBRE Hotels Advisory, JLL Hotels & Hospitality, PKF Consulting) charge $400–$1,000/hr and run feasibility studies in the $25K–$150K range. Use them when you are buying, building, refinancing, or selling — not for daily operations.
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