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Graphic Designer
A graphic designer in hospitality is the connective tissue that fuses concept, space, service, and product into a brand guests recognize on a sidewalk sandwich board, a coaster, a coffee sleeve, and an Instagram grid. The scope: logo and mark systems, custom typography, menu architecture, environmental graphics and signage, F&B packaging, uniforms, matchbooks, and digital assets. NYC hourly rates run $75–$150 for individuals and $150–$400 at studios; a full identity system from a NYC-tier studio runs $25K–$150K.
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