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Email & SMS Marketing
Email and SMS marketing is the highest-ROI owned channel a hospitality operator can run — Litmus pegs email at roughly $36 returned per $1 spent, a ratio paid social and paid search do not match. The mechanism: email reaches people who already gave you their address, costs pennies per send, and is the one marketing surface you actually own free of platform algorithms. NYC operators run Klaviyo, Mailchimp, or the embedded marketing in Toast/SevenRooms/Resy. Monthly platform plus agency cost runs $1,000–$5,000 for a serious program.
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