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Display Case & Fixture

Bible briefing · vendor shortlist coming

Display cases and fixtures are the refrigerated bakery cases, dry pastry vitrines, hot food displays, grab-and-go coolers, and merchandising fixtures that sit in front of the customer at coffee shops, bakeries, fast-casual counters, and hotel grab-and-go. You buy at buildout or when adding a retail counter to an existing operation. Expect $600-$1,200 per case for mid-tier refrigerated units, and confirm the unit is NSF-listed and matches your DOH Article 81 inspection profile before signing the PO.

Buyer's guide

How to spec NYC bakery + deli + retail display cases

Display cases are the customer-facing front of every grab-and-go program — bakery cases, deli cases, sushi cases, hotel pantry, retail counter. Operators often spec them as an afterthought ("the bakery needs a case") and discover too late that a non-refrigerated wood case will rotate inventory faster but holds for 4 hours not 4 days, or that a curved glass European-spec case looks great but the parts come from Italy on 14-week lead.

Brand short list. Refrigerated display: Structural Concepts (Hoshizaki sister) is the NYC bakery + deli default; Federal Industries + Hill Refrigeration mid-tier; CGCool / IFI at the European premium tier (Eurochill heritage). Non-refrigerated: Vendo + AMPS Fixtures + NYC custom millwork for cafe + bakery pastry display. Hotel buffet cases: Hatco + Vollrath drop-in countertop. Sushi-case specialty: Atosa + Glaco + Beverage-Air. Retail-fixture: Madix + Lozier for grocery / market hall; Modu modular for pop-up retail.

NYC-specific traps: countertop drop-in displays save money but consume bench depth your prep team needs (operators often regret this 6 months in). UV exposure from storefront windows fades color in 3-6 months at south-facing storefronts — UV-filtered glass on display cabinets non-negotiable for storefront display. Refrigerated case maintenance every 3 months (coil clean) — most operators forget this and lose 20% performance by year 2. NYC DOH Article 81 requires 41°F or below for refrigerated display + sneeze-guard for any open-top buffet display.

Vendors profiled below
  • Structural ConceptsNYC bakery + deli display refrigerated case default. Hoshizaki-group quality + service.

Types — see what they actually look like

5 types
Bright glass case · pastries
🥐Pastry / bakery displayBakery
Bright glass case · pastries
Refrigerated bakery display · curved glass · cake + tart presentationStructural Concepts$5K-$25K

Pastry / bakery display

36-72" wide · single or double-tier

Refrigerated or ambient · curved or straight glass · for cake / croissant / pastry presentation.

Price
$3,500-$25,000+
Best for
Cafes + bakeries + hotel-pantry bakery + restaurants with retail bakery program.
5 variants in the wild
Top brands
Structural ConceptsFederal IndustriesCGCool/IFIHill Refrigeration
Sandwich display case
🥪Deli + sandwich displayDeli
Sandwich display case
Federal Industries / Structural Concepts · 36-96" wide · gloved-hand frontFederal Industries$4.5K-$22K

Deli + sandwich display

36-96" wide · 8-30 GN pan

Refrigerated deli case · 36-96" wide · gloved-hand-access front. Charcuterie + sandwich + cold-cut display.

Price
$4,500-$22,000+
Best for
Deli + sandwich shop + hotel pantry + restaurant retail program.
4 variants in the wild
Top brands
Federal IndustriesStructural ConceptsHill RefrigerationBeverage-Air
Berry display · close
🍓Berry / produce / specialty cold displaySpecialty
Berry display · close
Strawberry + blackberry display · clear glass counterStructural Concepts$3.5K-$15K

Berry / produce / specialty cold display

24-72" wide · single-tier

Glass-front refrigerated · for berries / charcuterie / specialty product presentation.

Price
$3,500-$15,000
Best for
Specialty market hall + restaurant retail + hotel grab-and-go.
2 variants in the wild
Top brands
Structural ConceptsFederal IndustriesHill Refrigeration
Wine bottle display
🍷Wine / beverage displayWine
Wine bottle display
Refrigerated wine display · 24-300+ bottle merchandisingVinotemp · Structural Concepts$5K-$25K+

Wine / beverage display

24-72" wide · 24-300+ bottle capacity

Refrigerated wine display + bottle merchandiser. Wine bar + retail program + cellar feature.

Price
$5,000-$25,000+
Best for
Wine bars + restaurant retail · grab-and-go bottle program · cellar destination feature.
2 variants in the wild
Top brands
Structural ConceptsVinotempFederal Industries
Grocery fixture · stocked
🛒Retail fixture / market hallRetail
Grocery fixture · stocked
Madix / Lozier gondola · grab-and-go retail specMadix · Lozier$220-$1.5K

Retail fixture / market hall

4-8 ft fixture · gondola + endcap

Grocery + market-hall fixturing. Madix + Lozier shelving for grab-and-go retail program.

Price
$220-$1,500/fixture
Best for
Restaurant retail + market hall + hotel pantry + grab-and-go grocery.
3 variants in the wild
Top brands
MadixLozierAMPS FixturesModu

By venue type — recommended setup

VenueRecommended setupCost
Cafe + bakery (40 seats · grab-and-go)Structural Concepts Reveal 36" pastry case + countertop drop-in + back-counter shelving$8K-$18K initial · $1.5K-$3K/yr service
Deli + sandwich shop (60 seats)Federal Industries 72" deli case + Structural Concepts pastry case + Madix gondola retail fixtures$18K-$45K initial · $3K-$6K/yr
Market hall / food hall (300 cap)Multi-stall · Structural Concepts cases per vendor + Lozier retail fixtures + multi-cuisine display$80K-$280K initial · $15K-$30K/yr
Hotel pantry + retailStructural Concepts Harmony 8 ft multi-bay + countertop hot/cold + grab-and-go shelving$45K-$120K initial · $8K-$15K/yr
Sourced from operator interviews + display-case benchmarks 2025-26. Brand specs verified at structuralconcepts.com.

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Vendor shortlist coming.

We have an audited bible for display case & fixture on file, but the public vendor shortlist isn’t live yet. Download Nightrush — we’ll match you to the right display case & fixture vendors directly inside the app.

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