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Copywriter
A hospitality copywriter writes the words on the menu, the website, the Resy confirmation email, the Klaviyo newsletter, the 4:55pm SMS push for tonight's empty 8-top, the Instagram caption, the press release announcing the chef's new restaurant, the cocktail names on the spring list, the bio on the Our Story page, and the safety script the GM texts the team when a VIP walks in. They are not the branding agency and not the content creator — they are the writer. NYC hourly rates run $75–$250.
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