Categories
Content Creator & UGC
Content creator and UGC covers vendors and individuals whose deliverable is produced visual content — short-form video, photography, styled food and drink imagery, ambiance footage, staff and venue B-roll — that the brand then distributes on its own owned channels (Instagram, TikTok, website, GBP, in-venue screens, email, paid social, OOH). This is distinct from influencer marketing, where the creator distributes on their own audience. NYC hourly rates run $22–$68 for staff creators and $1K–$3K/day for project-based UGC studios.
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