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Bar Manager & Beverage Director
Bar managers run the bar program — drink menu, ordering, pour cost, training, scheduling — while a beverage director owns the broader wine, beer, and cocktail strategy across one or multiple units. Hire a bar manager for any single venue with a serious bar; hire a beverage director when you cross units or beverage revenue justifies a dedicated head. NYC band runs $150K-$220K for a beverage director at a luxury hotel (Plaza, Waldorf Astoria, Four Seasons Downtown, Aman), with the Waldorf's 2025 reopening making 2026 its first full operating year.
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